For years, a coffee cup has been a
curse in disguise. We idolised it, but it has been a blight on the environment.
The humble coffee cup that we adored turned into an eyesore. Our landfills
swelled up fast, and here we are, facing uncontrollable waste. Disposable coffee cups shoulder massive
blame for the current waste. Their non-composability remains their flaw up to
date. If only these cups could decay, we would have a different
conversation. Despite the compostable nature of
paper, paper cups carried a taint in their coating. The film coating, essential
for heat insulation, was an unsafe plastic. That made the coffee cup hard to
recycle and a threat to all the planet’s creatures. Thanks to innovations in the paper cup industry! We finally envisioned an alternative to the problematic PE coating.
Here comes a coffee cup that takes away all the guilt from coffee lovers. Where a cup of coffee caused mounds of waste, it now boosts the nutritional value of our soils. That paper cup now braces a corn starch
film that can decay in the soil to produce more corn for more containers. It’s
referred to as a compostable paper cup, meaning you can dig a pit in your
garden and bury it with the rest of food waste. The compostable paper cup takes us to
an era that was always a pipe dream. This cup now provides manure to grow
organic foods. It also aids us in championing a green planet.
All paper cups are recyclable. The
devil, has always lain in their film coating. Separating the film coating from
the paper cup needs a unique recycling plant. It would be best to dispose of
the coffee cups in a separate bin for recycling. The current waste problem is more like
a self-inflicted wound. Our throwaway culture is to blame for the strain in the
oceans and the environment. We have always discarded items that could get
recycled. Our past actions cause health issues to animals, marine, and pollute
the environment. Even with environmental awareness, the
world still generates two billion tonnes of waste. A UN-Habitat report shows many
people buy items and throw them away within six months. Everyone can play a role in reducing waste and
pollution. We need to buy more durable, dispose of garbage well and recycle as
much as we can. Compostable paper cups are heaven sent.
The cup that misses recycling can
go to industrial composting facilities for degradation. They only need oxygen,
moisture, and the right temperatures to degrade into organics.
Bio paper cups differ from plastic and bioplastic cups. Whereas plastic comes from fossil fuels, bio products hail from renewable corn starch. The thing with corn starch is it’s abundant in supply. We can never exhaust it as long as we continue replanting it. Corn starch reliability as a packaging
material remains unquestionable. Growing a corn plant to maturity takes 60-90
days only. The plant can grow in both wet and semi-arid areas. Using corn prevents the exploitation of
fossil fuels. It’s even better for the environment compared to plastics.
Producing PLA requires half less energy and emits 78% less carbon. Previous paper coatings such as PE
threatened marine and our lives. PE takes long to break down, and fish confuse
the broken particles for food. You can imagine we consume the same contaminated
fish! PE also leaches oestrogenic chemicals,
making it unsafe for food packing. In the long run, bio paper cups will cut down landfill waste and guarantee
marine life is safe. Oceon creatures can’t
differentiate a bad from a safe paper cup. Until we get rid of plastics, then we can rest.
Bring along your mug or pay latte levy! Who
should bear the burden of the disposable paper cup? It can’t be the customer.
As long as the proposal continues to target customers, it will remain
impractical. Some businesses use rewards and
discounts to nudge the customer to use reusable cups. But all these efforts
seem in vain. Companies pay the price for not providing reliable solutions to
the paper cup problem. Customers want to go green, but the
convenience of disposables remains irresistible. Businesses that persist
pushing the customer may lose sales to their innovative counterparts. How can businesses overcome
legislations such as the levy and please the coffee fan? The most innovative
solution is a compostable paper cup. The European Union expects to adopt
recyclable and biodegradable products by 2025. Brands that are greening are
steps ahead of these legislations and their competitors. Compostable paper cups provide brands
with a platform to stay ahead of market trends. Businesses that shift can charm
the eco-conscious customer and dominate early on.
There’s a time coffee cups were a
passive component of a coffee shop. Then, coffee cups were dull, and the
styling didn’t matter. People loved coffee for its value and quality was the
primary selling point. The coffee customer has evolved over
the years. The new customer encounters hundreds of options in a day. In every
neighbourhood, there’s a coffee joint beckoning a coffee lover. Without turning
that customer into a loyalist, businesses can’t thrive for long. Brands now have to use a range of
marketing tools to sell to the overwhelmed customer. The customer faces a
million choices, yet they have limited time to focus. J eff Goins, a revered American speaker
says businesses need to paint their cow purple for it to sell. No one sees the
usual stuff anymore. Only remarkable products hack it. The point is, compostable paper cups
set businesses apart. They are innovative. And we can customise them to appeal to a
whole slew of customers. Companies that need a green reputation are in safe
hands with these cups. Humble Coffee Cup
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